Built using a customized a Photography child theme to retain the site's original photography-focused design while improving performance and SEO. Using WordPress, PHP, APIs, jQuery, AJAX, HTML/CSS, I optimized page structure and implemented minimization techniques to ensure faster load times without losing visual impact andd achieve better UI/UX.

To support SEO and content management, I developed a custom C# tool that works alongside my Semrush subscription—automating scans for broken links, redirects, and keyword presence to keep the site healthy and search-friendly.

A second round of improvements is planned for Q4, including a Vue.js-based homepage refresh,further minimisation, along with and a more impactful landing page hero section, aimed at increasing engagement and delivering stronger CRO which will be improved along side Hotjar.