Tag Archives: website

Pristine Cleaning: SEO & CRO Website Transformation

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Pristine Cleaning Services

Website Scope
To increase qualified quote requests and cleaning bookings through improved SEO, CRO, and user experience.
Released
18/12/2025
My Role
SEO & Conversion Rate Optimisation (CRO) Consultant
Website
Malta - Pristine Cleaning Services →
Pristine-Cleaning-Services-Hompage-Hero

Project Overview

This project focused on transforming Pristine Cleaning Services’ original one-page website into a structured, multi-page platform designed to build long-term search engine authority and convert visitors into qualified cleaning enquiries.

The new site architecture separates key services into dedicated, search-optimised pages, enabling Pristine to target high-intent search queries within the Maltese market while significantly improving clarity and navigation for users. Alongside this, conversion-focused layouts, trust signals, and clear call-to-action pathways were introduced to reduce hesitation and guide visitors toward requesting quotes or bookings.

Key Focus Areas

  • Service-level SEO architecture for high-intent local searches

  • Conversion-focused service page layouts and CTAs

  • Trust signals and content clarity for local service credibility

  • JSON-LD schema implementation to strengthen SEO entity signals

The result is a scalable website foundation that supports ongoing SEO growth, improves user experience, and positions Pristine Cleaning Services as a credible, professional cleaning provider in Malta.

aldopics-desktop-design

AldoPics Photography

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AldoPics Photography

Website Scope
To display and promote the works of AldoPics Photography and also to enable online bookings.
Released
20/02/2025
My Role
WordPress, SEO & CRO content manager, PHP/HTML/jQuery Developer, site owner, AldoPics photographer
Website
→
aldopics-desktop-design
aldopics-mobile-design

Built using a customized a Photography child theme to retain the site's original photography-focused design while improving performance and SEO. Using WordPress, PHP, APIs, jQuery, AJAX, HTML/CSS, I optimized page structure and implemented minimization techniques to ensure faster load times without losing visual impact andd achieve better UI/UX.

To support SEO and content management, I developed a custom C# tool that works alongside my Semrush subscription—automating scans for broken links, redirects, and keyword presence to keep the site healthy and search-friendly.

A second round of improvements is planned for Q4, including a Vue.js-based homepage refresh,further minimisation, along with and a more impactful landing page hero section, aimed at increasing engagement and delivering stronger CRO which will be improved along side Hotjar.

MaltishLangauge Desktop Design

The Maltish Language

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The Malitsh Language

Website Scope
A satirical language dictionary depicting how some Maltese really speak or write in English, by literally translating Maltese to English.
Released
05/11/2020
My Role
Product Owner, Designer, Developer
Website
→

A few real Maltish gems from the site:

MaltishLangauge Desktop Design
Maltish Dictionary

Project Overview

The site is built entirely with PHP, APIs, MySQL, HTML/CSS, vanilla JS, jQuery & AJAX

  • Custom Design & Development: Tailored PHP backend with file and MySQL storage.

  • Data Delivery: All dictionary data is read via PHP APIs for flexibility and performance.

  • User Contributions: Visitors can submit phrases, add context images, and interact with content — anonymously or via login.

  • Personalization: PHP sessions and cookies let users set how “rude” or absurd they want their dictionary experience to be.

  • Social Sharing: Integrated Facebook and LinkedIn sharing to spread the Maltish spirit far and wide.

This project is a practical example of Product Management, from POC to v1 release, user engagement spurring a v2 plan.

v2, coming soon Following growing popularity and real user insights, the next phase will migrate the site to WordPress to simplify content management and introduce Google Login, new interactive features, inspired directly by community feedback and real user stories.
Maltish Mobile View
hpfs-theme-lily2

Harry Potter for Seekers

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Harry Potter for Seekers

Website Scope
The aim of the website is to reach out to seekers, i.e. people who find the esoteric and spiritual symbology of Harry Potter interesting enough and use it as a guide on their spritual path.
Released
09/2004
My Role
Lead developer, product owner
Website
→
hpfs-theme-lily2
hpfs-theme-rose

Project Overview

A multi-themed website featuring four distinct visual themes inspired by key symbols from the Harry Potter story. On each visit, a theme is randomly loaded, and users can easily switch between themes while browsing.

The site is built entirely with HTML, CSS, PHP & jQuery

All visual design, front-end styling, and back-end scripting were created from scratch. I handle all updates, enhancements, and ongoing maintenance to ensure the site stays secure, fast, and user-friendly.

This project demonstrates my ability to combine creative web design with practical PHP development and front-end scripting for dynamic, engaging user experience

hpfs-theme-stag